Everyone wants to be on top, the competitive corporate world has got everyone involved in a race, both online and offline. Well, let’s do the same and help you win the race, the race of being on top online. The only thing that can keep you on top online or on Google search is ranking. It is a mere fact that, entrepreneurs, digital marketers have one question in common and that is, how to rank a website or eCommerce site, and how can they drive traffic. Let’s dig deep into the topic and understand how it can be achieved.

How Online Stores Drive Traffic In 2019:

Here are some of the best ways you can make your eCommerce store reach on top.

Research

It all starts with an online research that you need to conduct very carefully and invest sufficient time to get the data and insights you need to move ahead. Here are two factors on which you can do the research.

·        Conduct Keyword Research

You must know your small targets before achieving your big target of getting higher rankings and driving traffic. Make a list of your products that you are looking forward to sell online, and now you need to find the right keywords that you are looking forward to rank.

·        Competitor Research

Once you have the right keywords, now you need to conduct the right research on your competitors. Check the keywords they are targeting and also you need to take into account the back-links built by the competitors and from where they are generating the traffic.

Identify Issues

Make sure there is no issue on the website or on the processes that you are looking forward to implement. Connect with the eCommerce experts who are dedicated to bridging the gaps in a website and eliminate errors. Moreover, the speed of your website is something that matters the most and you need to have an eCommerce site that works like a tracer bullet.

On-page Optimization

On-page optimization is an ongoing process and you will need to take care of it as you add more products to your store or while making any change in the site. Here are some of the important things that you need to consider while working on on-page optimization.

·        Keyword Optimization

Optimize your targeted keywords to enhance the chances of better rankings.

·        Internal Linking

Internal linking at one of the most avoided SEO activities; make sure to implement proper internal linking on the site for better results.

·        Usability

Usability of the eCommerce site is one of the key factors; make sure to enhance usability of your site to attract more customers.

·        Mobile

People prefer convenience and hence, they shop using their smartphones, get your website mobile ready and never miss an opportunity to serve customers.

·        Customer Reviews

Customers read the experiences of other customers with your website and product, make sure to avoid negative reviews and highlight more positive ones.

·        Social Media Integration

Connect your website with your social platforms and attract traffic, get more potential customers and increase the chances of more sales.

·        Link Building

Link building is evergreen, find the right spots to generate back-links to your site and generate traffic.

Final words:

These are some key factors that can help eCommerce owners to drive traffic and generate more sales. Implement these things on your site and make your business successful in the online world.

Original Source: http://bit.ly/2ktdAA7

Marketing your business online is puzzling, there are endless strategies to adopt that can help in lead generation, branding or driving sales. Of course, you might be well aware of your goals, your target audience and your ideal customers, but many people can’t find the answer when it comes to choosing the right marketing channel. Well, one of the key marketing strategies that work for almost all type and size of business is surely email marketing. There must be some obvious reasons as why countless businesses are keeping email marketing on top of priority list.

93% of B2B marketers use email to distribute content.

So, how to create a successful email marketing campaign? This is surely a doubt in people’s mind when it comes to utilizing email marketing for business. Let’s take a look and understand how you can make the best use of emails and increase overall B2B sales.

Utilizing Email Marketing To Increase B2B Sales

Here are some email marketing tips and tricks that are sure to work for your business.

Get A Clear Picture Of Your Target Client

Prior getting started with your marketing strategy, it is crucial to get a clear picture about your client, understand the reasons why should they buy your product.

When it comes to B2B, the buying journey is extensive as compared to B2C as there are so many people involved and hence, you need the bigger picture into account while framing your email marketing strategy.

Set Quantifiable Goals

Understand the fact that your B2B goals are directly related to set marketing goals and if you fail to set goals, you may fail to increase sales and grow your business. Setting and achieving goals is the best way to achieving your business goals and increasing marketing effectiveness.    

Improve Subject Line

People are more focused on subject lines when it comes to opening or reading emails and hence, you need good enough subject line that can make people click. Convince the reader to act on-the-go. In addition to this, it is fine if you are little curious and mysterious to make the subject line personalized and creative. 

99% of consumers check their email every day

Personalize your subject line even if you have only a couple of subscribers, they are not the same and you need to work on it.

Optimize Your Landing Page

Once your lead opens your mail, now all you need it is to take them to your landing page and once they land on the page, this could be your last chance to convert them. This makes optimizing your landing page more and more important. You can follow some basic principles to optimize your landing page, you need clear header messages, an engaging video, some trust elements, and a clear call to action can work wonders.

Track Your Progress

You need to measure the effectiveness of your email if you want to know about the increase in your sales. Keep track of your open rate, reply rate and bounce rate to test the effectiveness of your email marketing campaign.

Final Words

So, what are you waiting for? Implement these amazing things in your email campaign and see some awesome results coming your way.